Phonak Launches Super-Power Hearing Aid Naída™ Marvel

Phonak Launches Super-Power Hearing Aid Naída™ Marvel:

Phonak today launched Naída Marvel (M), a fully connected, multifunctional super-power hearing aid with universal Bluetooth® connectivity for people with severe-to-profound hearing loss. The integrated Marvel 2.0 technology, including RogerDirect, gives wearers the flexibility to stream the Roger signal directly into both ears, resulting in almost 10 times better-than-normal hearing in noisy situations and over a distance.¹ These connectivity features allow wearers to have hands-free phone conversations as well as the classification of streamed audio signals.²

"Since the release of its first power hearing aid in 1978, the Phonak brand has been dedicated to creating powerful hearing solutions that deliver excellent hearing performance," said Jon Billings, vice president of marketing at Phonak. "Now in its sixth generation, Naída M builds on this legacy with award-winning Marvel technology. The result is Naída becoming the most powerful Super Power³ multifunctional hearing solution that allows people with severe-to-profound hearing loss to connect to everyone and everything around them."

Per the World Health Organization (WHO), approximately 466 million people worldwide have disabling hearing loss.⁴ Left untreated, these individuals have extreme difficulty communicating with others, often relying on lip reading and/or sign language.⁵ One study found the societal costs of this degree of hearing loss in the U.S. alone to be nearly $300,000 over the lifetime of each person, most of this attributed to reduced work productivity^.6

Naída M's combination of power with unmatched wireless connectivity was specifically engineered to address the unique communication needs of people with severe forms of hearing loss. StereoZoom reduces listening effort in noise by 24 percent versus a non-directional program and even enhances memory recall with 10 percent more words recalled in noise.⁷ Naída Marvel directly connects to Roger microphones to help improve speech understanding in noise and over distance¹ while remaining 15 percent smaller and 14 percent lighter than previous versions that required an external receiver.

Finally, the myCall-to-Text app provides live transcription of phone calls from the other party in more than 80 languages. This is an ideal solution for people who would like to benefit from additional visual captions when using the phone.

Naída Marvel will be available to the public end of February through licensed hearing care professionals. For more information, please visit http://www.phonak.com/naidamarvel

REFERENCES:

1. Thibodeau, L. (2014). Comparison of speech recognition with adaptive digital and FM wireless technology by listeners who use hearing aids. American Journal of Audiology, 23(2), 201-210
2. Rodrigues, T., & Liebe, S. (2018). AutoSense OS™ 3.0. The new & enhanced automatic operating system. Phonak Insight, retrieved from www.phonakpro.com/evidence.
3. Phonak Naída M, Datasheet (2019) Technical Data, retrieved from https://www.phonakpro.com/content/dam/phonakpro/gc_hq/en/products_solutions/hearing_aid/naida_marvel/documents/datasheet_naida_marvel_sp.pdf, accessed 13 January, 2020.
4. World Health Organization (2019). Deafness and hearing loss. https://www.who.int/news-room/fact-sheets/detail/deafness-and-hearing-loss
5. European Group on genetics of hearing impairment. Martini A (Ed.), European Commission Directorate, Biomedical and Health Research Programme (HEAR) Infoletter 2, November 1996, 8.
6. Mohr, P., Feldman, J., Dunbar, J., McConkey-Robbins, A., Niparko, J., Rittenhouse, R., & Skinner, M. (2000). THE SOCIETAL COSTS OF SEVERE TO PROFOUND HEARING LOSS IN THE UNITED STATES. International Journal of Technology Assessment in Health Care, 16(04), 1120-1135.
7. Winneke, A., Schulte, M. & Latzel, M. (2019). The effect of spatial noise processing in hearing aids on neural correlates of listening and memory effort: an EEG study. Manuscript in preparation. 

Published: 1/15/2020 4:03:00 PM